Why Your Brand Needs a Social Media Audit (And How to Do It Right)

Let’s be honest — social media moves fast.

New features, new formats, shifting algorithms… and somehow, your brand is expected to keep up, stay consistent, and stand out.

But how do you know what’s really working? That’s where a social media audit comes in.

What is a Social Media Audit?

A social media audit is a full check-up of your brand’s performance across platforms. It helps you understand what’s driving results, what’s missing the mark, and where you should focus your efforts moving forward.

Why It Matters

Clarity – Know exactly what’s resonating with your audience.

Consistency – Make sure your tone, visuals and values match across platforms.

Efficiency – Stop wasting time on strategies that don’t work.

Opportunity – Spot trends, gaps and growth potential.

What to Review

Here are the essentials you should evaluate in a proper audit:

Profile & Branding – Is your bio updated? Is your visual identity aligned across platforms?

Content Performance – Which posts get the most reach, saves, shares or DMs?

Audience Insights – Who’s following you? Are you speaking their language?

Engagement – Are you creating conversations, not just broadcasting?

Competitor Check – What are similar brands doing better (or worse)?

How We Can Help

We know it’s a lot — but you don’t have to do it alone.

At Margarida | Social Media Agency, we run tailored social media audits to help brands like yours get clear on what matters and where to go next.

We turn overwhelming data into simple, strategic actions. So you can post with confidence, knowing it’s backed by insight — not guesswork.

Turning ideas into real connections – let’s make magic ✨