Creating Content at Paris Fashion Week for JIWYA
- Margarida M
- 2 days ago
- 1 min read
Capturing the LATA collection, a 100% plant-based runway
Last week I had the opportunity to attend Paris Fashion Week, invited by the sustainable fashion brand JIWYA.
Beyond being present at such an iconic moment in the fashion industry, I was also there to capture and create content around their runway show, documenting the atmosphere, the collection and the story behind the brand.
JIWYA presented LATA, a collection inspired by the quiet strength of climbing vines. The designs reflect the idea of growth and resilience, translating the delicate yet powerful character of nature into fashion.
What makes this moment even more remarkable is that the runway showcased 100% plant-based fashion, demonstrating how innovation and sustainability can shape the future of the industry.
During the show, I captured video content of the runway and the collection, later editing it into a reel designed to translate the essence of the brand into visual storytelling for social media.
As a content creator and social media strategist, moments like this represent the intersection of creativity, fashion and purpose. Creating content in environments like Paris Fashion Week is not only about documenting an event, but about translating a brand’s identity into a compelling visual narrative.
Working with brands like JIWYA, that combine design with sustainability and innovation, makes this process even more meaningful.
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