What’s New on Instagram? Updates Creators and Brands Need to Know!

One of the most exciting developments is the upcoming launch of "Edits", a standalone video editing app designed to bring powerful tools directly to your phone. Some of its standout features include:

• Green screen effects

• AI-powered image animation

• High-quality video exports

• Real-time performance stats

This tool will allow creators to produce polished, professional videos with ease — no need for third-party apps.

Reels Now Up to 3 Minutes

Instagram has extended the maximum duration of Reels to 3 minutes, giving creators more time to tell stories, share tutorials, or showcase their products in depth.

New Protections for Teen Accounts

To create a safer environment for younger users, Instagram has implemented additional safety measures for accounts under 16:

Parental permission required for going live

Restrictions on the type of content they can view

Control over who can contact them

These updates reinforce Instagram’s efforts to build a safer platform for all users.

Other Notable Updates:

Ability to schedule direct messages (DMs)

New profile grid layout with support for rectangular photos

Removal of the option to follow hashtags

These features provide greater flexibility and customization options for managing content on the platform.

How We Can Help

At Margarida|Social Media Agency, we stay on top of the latest trends and platform updates so you don’t have to.

We can help you adapt your content strategy to make the most of these new tools and features.

✨ Turning ideas into real connections – let’s make magic!