How to Create a Hook for videos That Grabs Attention in the First 3 Seconds

If you're creating video content for Instagram, TikTok or any social media platform, the first three seconds can make or break your success.

Why?

Because attention is the new currency — and users scroll fast. If you don’t capture interest immediately, your content is likely to be skipped, no matter how great it is.

Why the First 3 Seconds Matter

These first moments are when algorithms decide whether your video is worth showing to more people. High retention = more reach. And to achieve that, you need a strong hook.

What Is a Hook?

A hook is the very beginning of your video — a sentence, visual or question designed to stop the scroll. It's your chance to say: “Hey, this is worth watching.”

Formulas for Great Hooks (That You Can Steal)

Here are tried-and-tested formulas that work for Reels, Stories, and TikToks — and can be adapted to your brand tone:

“No one talks about this, but…”

Perfect for surprising or insider content.

“3 things I wish I knew before…”

Works great for personal or educational content.

“If you [target audience], you need to see this.”

Call out your audience directly.

“Here’s what I’d do if I were starting from scratch.”

Ideal for showcasing expertise.

Before & after (with strong visuals)

Let your visuals speak first, then tell the story.

Quick motion or scene change

Use a fast visual change at the start to keep the viewer curious.

🎥 Tips to Boost Impact

Add on-screen text with your hook — many users watch without sound.

Keep cuts tight and avoid slow intros or logos.

Use emotions, questions or bold statements to spark curiosity.

Test different hooks — even small tweaks can double your watch time.

How We Can Help

At Margarida|Social Media Agency, we help creators and brands craft strategic content that not only looks good but performs.

Need help with your video content strategy?

Let’s create scroll-stopping Reels and Stories — without stress.

📩 Reach out to us.

Turning ideas into real connections – let’s make magic.