Do Hashtags Still Matter in 2025? Here's What You Need to Know

Hashtags have been a staple of social media since the early days of Twitter, but in 2025, their role is more nuanced than ever. With algorithm changes, evolving user behavior, and new content discovery features, many brands and creators are asking: Do hashtags still matter?

The short answer: Yes — but only when used strategically.

1. Hashtags Are No Longer the Main Discovery Tool

Instagram and TikTok have shifted toward AI-driven content discovery, prioritizing interest-based recommendations over hashtag usage. This means hashtags alone won’t get your content seen — but they can still support your visibility.

Pro tip: Combine hashtags with engaging visuals, strong captions, and clear value to maximize reach.

2. They Still Help Categorize Content

Think of hashtags as a filing system. They help platforms understand your content and show it to the right audience — especially for niche communities and specific topics.

3. Quality Over Quantity

Using 30 random hashtags won’t do you any favors. In 2025, it’s about intentional selection. A focused set of 3–5 well-chosen hashtags is often more effective than overloading your post.

4. They’re Still Useful for Branded Campaigns

Hashtags remain valuable for community-building and tracking performance during campaigns. Creating a unique hashtag (e.g., #makemagicwithmargarida) encourages user-generated content and strengthens brand identity.

5. Less Is More (and Better for Engagement)

Recent platform insights suggest that overuse of hashtags may trigger lower reach. Clean, natural captions with a few high-quality hashtags tend to perform better.

How We Can Help

At Margarida | Social Media Agency, we stay updated on every platform shift, so you don’t have to. From choosing the right hashtags to crafting scroll-stopping content, we turn trends into real results.

Turning ideas into real connections – let’s make magic ✨