How Much Does a Social Media Agency Cost? 2026 Pricing Guide (Portugal & Spain)

One of the questions we get asked most, and one of the few that most agencies won't answer clearly. Here's ours, no run-around.

If you're thinking about hiring a social media agency, you've probably noticed something frustrating: almost nobody shows their prices. The answer is always "it depends" or "request a quote". We do it differently. Our prices are on our site, and in this guide we explain exactly what shapes the final cost, so you can decide with real information.

Quick answer

In Portugal and Spain, professional social media management by an agency typically costs between €300 and €2,500 per month, depending on the scope. At our agency, social media management starts at €300/month, content production at €250/month, and one-off services like a creative consulting session from €180. The exact figure always depends on each brand's needs.

Why it "depends", and what actually changes the price

When we say the price depends, it's not to dodge the question. It's because the work behind a brand posting 4 times a month is genuinely different from one that needs to post every day. These are the factors that weigh most.

The number of posts per month. More content means more planning, more production and more editing. A brand wanting 8 posts a month costs differently from one wanting 20.

The pace and type of content. Brands tied to news or current events need to post as things happen, with a speed of reaction that raises the demands of the work. That's not the same as a calendar planned weeks ahead.

How often content is captured. This is one of the biggest variables. A brand might need us on location filming and shooting several times a month, or just once. Each capture session is time, travel and production.

The type of production involved. Some projects call for a full production, hiring models, photographers, finding locations. Others work better with a closer, more realistic approach, where we capture the content directly, in a more spontaneous and authentic way. Both are valid. They simply cost differently, and we help you work out which one fits you.

Our services and reference prices

Unlike many agencies, we show you our starting rates. They're all "from", because the final quote is always designed around what each brand needs.

Social media management, from €300/month. Strategy, planning, copywriting, creative direction and community management.

Content production, from €250/month. Editorial photo and video, Reels, styling and on-site capture.

Branding and strategy, from €800/project. The brand's foundation: positioning, tone of voice and communication strategy.

Creative consulting, from €180/session. A focused session with an audit and action plan.

(You can see the full list of seven services on our services page.)

Agency, freelancer or in-house?

Managing your social media in-house can seem cheaper, but it takes time, design skills, copywriting and data analysis, skills that, added up, rarely work out cheaper. A freelancer is more affordable, but concentrates everything in one person. An agency brings a multidisciplinary team and accumulated experience, which often translates into better results at a more predictable cost than an in-house hire.

How do you know you're paying a fair price?

A serious agency shows you where your investment goes. That means reports with metrics that matter, not vanity followers, but engagement, website traffic and leads generated, and a strategy that adjusts to results. If no one talks to you about goals and measurement, the price, whatever it is, is a gamble.

And in your case?

Every brand is different, and the best way to know what working with us would cost is to talk about what you need. Book a free discovery call, no strings attached, and we'll design a tailored proposal.

Book a discovery call - info@margaridapinamendes.com